Social Web Tips

Show of hands, how many of you have read through Google's Webmaster Guidelines. Mmmm, ok. go ahead and put your hands down. Every now and then I find it useful to look and see what a href="http://www.google.com/support/webmasters/bin/topic.py?topic=8522"Google has to say to webmasters about their websites. It's been years since I was last in here and I'm amazed by the amount of new content Google has added to their webmaster helps. One thing to keep in mind whenever reviewing information put out by the search engines is that the engines have a vested interest in being selfish. Sure, they want to be helpful, but at the same time the information they provide comes with a very distinct bias as to what will ultimately help them That doesn't make the advice bad, it just means we need to learn to sift what is really important from what Google wants us to think is important./p Today I want to revisit Google's a href="http://www.google.com/support/webmasters/bin/answer.py?answer=35291amp;topic=15260"Guidelines for selecting an SEO provider. Let's take them point by point and I'll provide my own analysis. You can click the link above if you want to read Google's expanded explanations. Be wary of SEO firms and web consultants or agencies that send you email out of the blue. Not all unsolicited emails are bad. I think it's a shame that email marketing has gotten such a bad rap, however I will admit it is mostly deserved. The danger with this kind of solicitation is that they are usually sent from SEOs that have done little or no research and are just pounding out slightly customized mass emails. Typically these emails claim that your site "isn't ranking" or "could not be found" on the search engines. Of course, it begs the question how they found you order to send you that email. Often the claims will be legitimate in a very narrow context, stating they could not find you when searching for a particular keyword that may or may not be relevant or valuable to you. Keep a healthy dose of skepticism when reading these emails. Most of the time you're better off just deleting them any way. But the same time, these emails are not all from spammers. Google's advice here to be wary is sound. No one can guarantee a #1 ranking on Google. I've blogged enough over the years debunking the a href="http://www.searchengineguide.com/stoney-degeyter/do-seo-guarantees-protect-the-seo-or-the.php"myth of guaranteed rankings/a, so there is no need to go into it all here. There are things that SEOs can guarantee, but rankings are not one of them, outside of pay-per-click campaigns. However, that doesn't mean that you shouldn't expect results either. Avoid any SEO that offers ranking guarantees. There is usually enough small print that allows them out of any type of refund or continued service. On the other hand satisfaction guarantees our something that SEOs can provide, if they are willing. blockquotestrongBe careful if a company is secretive or won't clearly explain what they intend to do./strong/blockquote SEOs that won't share their processes with you need to be avoided at all cost. There really are no SEO secrets, just different strategies that can be employed. Any SEO you are dealing with should freely share their strategies with you and they should be able to give you comfort that they won't engage in activities that are likely to get your site penalized by the engines. The better informed you are as a client, the healthier relationship you'll have with your SEO. And knowing what strategies they'll be implementing will help you keep your expectations in line with the results as well. You should never have to link to an SEO company -You should never have to link to anybody, period. This includes directories that exchange a listing for a link, suppliers, agents, etc. Don't get yourself in a deal where a link is required to be maintained at all times. With that said, there is absolutely nothing wrong with anybody requesting that you place a link to their site, and doing so may be mutually beneficial. But linking from your website to another should always be a choice, and you should do it only when it is of benefit to your site visitors. When you lose control of who you link to because of the deals you make, you can often times find yourself associating with some less than reputable websites. The last thing you want is for the search engines to ding you quality points because of your shady associations. Choose wisely. Doing your research is important, especially when you'll be investing thousands of dollars over several months for any marketing effort. There are a lot of companies out there that sound real good, say all the right words, but when push comes to shove they just don't have what it takes. One of the most important aspects of choosing an SEO is not just knowing if they can do the job, knowing they operate their business ethically. I don't believe in "SEO ethics", but I do believe in business ethics. Your SEO should be upfront with you about what they are doing and why, and what kind of benefit you should expect from them. They should also let you know if any of their optimization strategies will bring any potential harm to you. Of course, no one will tell you they operate unethically and unfortunately many people get sucked into paying these companies only to get shafted later on. Do your due diligence research. Find out about the company, and about the people running it. Cost of services is far less important than the potential cost of doing business with a rip-off artist. Be sure to understand where the money goes. There are a number of various avenues of online marketing where money can, and likely will be invested. From social media to link building to development of new architecture or content. The goal however, should be the same, to increase your exposure in the search engines and to provide a better user experience in total. But you should be aware if the SEO is spending money purchasing links, ads or subbing their work out to a company in India. You're paying the bill so you have a right to know what's being done with that money and what results you can expect. What are the most common abuses a website owner is likely to encounter? Google provides two main cautions here. The first is to make sure that you own all the work that an SEO does for you. Don't engage in SEO services where you don't have a legal right to all work performed at the end of the contract, including content, pages, domains and links. Anything purchased as part of the optimization campaign should be yours to keep. The second is the creation of junk pages that serve little or no value to your customers. There is nothing wrong with creating new pages to target specific keywords that are not targeted elsewhere on the site. The creation of these pages, however, must include full integration into the website, professionally written content, and nothing "hidden" that's there for anybody's interest but your own as the site owner. pGoogle's recommendations are largely sound. Remember, they have a vested interest in keeping their site free of spam and choosing a SEO that is committed to helping you grow your business, as opposed to just achieving search engine rankings, helps them as well./p pThere is not much here that isn't sound. Google's suggestions are pretty fair and balanced toward the business owner, and not just propaganda that serves their own needs. You'll be better off following these guidelines than not./p pbr /ba href="http://www.smallbusinessbrief.com"Check out our small business news site./a/b/p pa href="http://feedads.googleadservices.com/~a/Hj2afvGzzVksfeqdfQnTLYDEDNc/a"img src="http://feedads.googleadservices.com/~a/Hj2afvGzzVksfeqdfQnTLYDEDNc/i" border="0" ismap="true"/img/a/pdiv class="feedflare" a href="http://feeds2.feedburner.com/~f/searchengineguide?a=tSdD7mu3"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=41" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=LraRvTG6"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=80" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=W3zzX7Oq"img src="http://feeds2.feedburner.com/~f/searchengineguide?i=W3zzX7Oq" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=Ff5m0dg9"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=133" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=X0Or52t2"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=52" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=0HDhmLpi"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=124" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=T9PE4qLt"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=131" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=jclTlLKN"img src="http://feeds2.feedburner.com/~f/searchengineguide?i=jclTlLKN" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=hIHIJ71i"img src="http://feeds2.feedburner.com/~f/searchengineguide?i=hIHIJ71i" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=ONk2X5gt"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=129" border="0"/img/a /divimg src="http://feeds2.feedburner.com/~r/searchengineguide/~4/EyaeVTgd2u4" height="1" width="1"/

pby Mike Moran/p div class="zemanta-img" style="margin: 1em; float: right; display: block;"a href="http://www.flickr.com/photos/42209973@N00/2948904316"img src="http://farm4.static.flickr.com/3215/2948904316_aa78836327_m.jpg" alt="personalized cupcakes" style="border: medium none ; display: block;" width="240" height="180"/ap class="zemanta-img-attribution" style="font-size: 0.8em;"Image by a href="http://www.flickr.com/photos/42209973@N00/2948904316"she_ra/a via Flickr/p/div pMany marketers are asking me about personalized marketing, which you should expect to see more and more of in the next few years. We've already seen a class="zem_slink" href="http://en.wikipedia.org/wiki/Behavioral_targeting" title="Behavioral targeting" rel="wikipedia"behavioral targeting/a in display ads and personalized search, and we'll see more personalized advertising emerge. But are we marketers just assuming that users will allow all this personalized marketing in? What if they clean their cookies regularly? Will that prevent those users from being exposed to personalized ads?/p pThese are good questions. To answer them, we need to understand a bit about how a class="zem_slink" href="http://en.wikipedia.org/wiki/Personalization" title="Personalization" rel="wikipedia"personalization/a on the Web works. You can expect that any personalized approach depends on at least one of three basic techniques:ulliiCookies/i. This is the most common approach, and it can be interfered with when people "clean out" their cookies (by deleting them)./liliiUser IDs/i. This is an increasingly popular approach, where users have registered with a Web site, so that Web site can personalize whenever they are signed in. Deleting cookies can somewhat affect this approach, because users would surf anonymously until they signed in again./liliIP detection. By examining the network location of a user, Web sites can determine your geographic location and possibly even the company whose location you are working from./li/ul/p pSo, how does cleaning cookies affect these types of personalization techniques? /p pBehavioral targeting generally depends on a combination of cookies and IP detection. If users are iblocking/i cookies (ensuring they are never set), that would affect behavioral targeting a great deal. If they are cleaning cookies, it would erase the memory that behavioral targeting depends on, but behavioral targeting could work in between cleanings./p pSearch personalization generally depends on User IDs and IP detection, but uses cookies to remember the User IDs so that users are automatically signed in. Cleaning cookies means that personalized search would not work until users signed in again. Because the act of searching itself does not require signing in, users might not sign in until they want to see their Gmail or their Yahoo! Finance page. /p pPersonalization can use many different methods, of which cookies enable just some. Personalized marketing is coming, even for those who clean or even block cookies./p div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/79bcef01-b3ff-47f4-886e-3a7530e320ce/" title="Zemified by Zemanta"img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=79bcef01-b3ff-47f4-886e-3a7530e320ce" alt="Reblog this post [with Zemanta]"/a/div pbr /ba href="http://www.smallbusinessbrief.com"Check out our small business news site./a/b/p pa href="http://feedads.googleadservices.com/~a/6RtsEng_1jQfR5slh6ATWdNExZM/a"img src="http://feedads.googleadservices.com/~a/6RtsEng_1jQfR5slh6ATWdNExZM/i" border="0" ismap="true"/img/a/pdiv class="feedflare" a href="http://feeds2.feedburner.com/~f/searchengineguide?a=wLN0y0Xr"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=41" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=pv0j1U9E"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=80" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=L7WS6Lpo"img src="http://feeds2.feedburner.com/~f/searchengineguide?i=L7WS6Lpo" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=niBQURtG"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=133" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=xAokh9CN"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=52" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=jlNAnJjk"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=124" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=zlPbkfPr"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=131" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=EvJ2Kyma"img src="http://feeds2.feedburner.com/~f/searchengineguide?i=EvJ2Kyma" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=Xw0jQ2Cw"img src="http://feeds2.feedburner.com/~f/searchengineguide?i=Xw0jQ2Cw" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=QXiHUFHr"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=129" border="0"/img/a /divimg src="http://feeds2.feedburner.com/~r/searchengineguide/~4/v3JXNfU3beo" height="1" width="1"/

Only 42 percent of companies calculate return on investment for applications they develop, according to a survey.  The survey, conducted by PreEmptive Solutions in early December, finds that companies just don#8217;t measure return for their internal applications. News flash: I seriously doubt these companies are exactly ROI sticklers for packaged apps either.  Obviously these ROI-phobic companies need [...]br clear="both" style="clear: both;"/ br clear="both" style="clear: both;"/ a href="http://www.pheedo.com/click.phdo?s=cd0d1433459e232ca3db4c5f1f13eb10p=1"img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=cd0d1433459e232ca3db4c5f1f13eb10p=1"//a img src="http://www.pheedo.com/feeds/tracker.php?i=cd0d1433459e232ca3db4c5f1f13eb10" style="display: none;" border="0" height="1" width="1" alt=""/div class="feedflare" a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=EVOL0K.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=EVOL0K.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=DbQuNC.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=DbQuNC.p" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=zlCF3m.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=zlCF3m.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=FJ360L.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=FJ360L.p" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/zdnet/BTL/~4/524468491" height="1" width="1"/

EMC joined the growing list of companies that can#8217;t see beyond a quarter. The storage giant said Tuesday that it expects 2009 IT spending #8220;will decline as a percentage in the mid to high single digits compared with 2008.#8221; Meanwhile the company couldn#8217;t provide an outlook for 2009 due to the many wild cards facing [...]br clear="both" style="clear: both;"/ br clear="both" style="clear: both;"/ a href="http://www.pheedo.com/click.phdo?s=774e52e6208886db139f1afa40ac27c4p=1"img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=774e52e6208886db139f1afa40ac27c4p=1"//a img src="http://www.pheedo.com/feeds/tracker.php?i=774e52e6208886db139f1afa40ac27c4" style="display: none;" border="0" height="1" width="1" alt=""/div class="feedflare" a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=2r5ZQf.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=2r5ZQf.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=TzWwBs.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=TzWwBs.p" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=Kx6iP3.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=Kx6iP3.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=aDY8Q7.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=aDY8Q7.p" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/zdnet/BTL/~4/524428685" height="1" width="1"/

Verizon on Tuesday delivered a mixed bag for the quarter. FiOS TV additions were stronger-than-expected and wireless subscriber additions were on the light side. Meanwhile, the company didn#8217;t break out how many BlackBerry Storms it moved in the quarter. The telecom giant reported fourth quarter earnings of 43 cents a share and 61 cents excluding items [...]br clear="both" style="clear: both;"/ br clear="both" style="clear: both;"/ a href="http://www.pheedo.com/click.phdo?s=56d2621649c9852629e162ab139c6213p=1"img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=56d2621649c9852629e162ab139c6213p=1"//a img src="http://www.pheedo.com/feeds/tracker.php?i=56d2621649c9852629e162ab139c6213" style="display: none;" border="0" height="1" width="1" alt=""/div class="feedflare" a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=0BjVbK.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=0BjVbK.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=6vK1DV.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=6vK1DV.p" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=onPZaL.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=onPZaL.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=l7pStm.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=l7pStm.p" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/zdnet/BTL/~4/524397230" height="1" width="1"/

A depressing string of layoff announcements across the corporate world has gotten 2009 off to an inauspicious start. So what do the trends mean for IT employment in 2009? Here’s a sober look at both the good signs and the bad. —————————————————————————————————————————————- January has been brutal for U.S. workers. Company after company has announced layoffs, salary freezes, [...]br clear="both" style="clear: both;"/ br clear="both" style="clear: both;"/ a href="http://www.pheedo.com/click.phdo?s=339df2dd63960e24d24cd3754b123600p=1"img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=339df2dd63960e24d24cd3754b123600p=1"//a img src="http://www.pheedo.com/feeds/tracker.php?i=339df2dd63960e24d24cd3754b123600" style="display: none;" border="0" height="1" width="1" alt=""/div class="feedflare" a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=23uHKB.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=23uHKB.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=N5nEAx.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=N5nEAx.p" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=0x7tjx.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=0x7tjx.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=8PpPUg.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=8PpPUg.p" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/zdnet/BTL/~4/524298389" height="1" width="1"/

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily .  For continuous updates see BNET’s around-the-Web tech coverage Tech earnings: Larry Dignan: VMware#8217;s fourth quarter solid; Better than expected Tech layoff parade continues: TI cuts 12 percent of workforce Sam Diaz: Netflix bucks trends, beats for Q4 Mary Jo Foley: Near-final IE [...]br clear="both" style="clear: both;"/ br clear="both" style="clear: both;"/ a href="http://www.pheedo.com/click.phdo?s=8e1b3cb8861f81f4e0e971ec504589a9p=1"img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=8e1b3cb8861f81f4e0e971ec504589a9p=1"//a img src="http://www.pheedo.com/feeds/tracker.php?i=8e1b3cb8861f81f4e0e971ec504589a9" style="display: none;" border="0" height="1" width="1" alt=""/div class="feedflare" a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=qner1a.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=qner1a.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=dZzAWU.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=dZzAWU.p" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=fKKjV2.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=fKKjV2.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=cZtxqy.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=cZtxqy.p" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/zdnet/BTL/~4/524286192" height="1" width="1"/

pby Jennifer Laycock/p PRemember back in the day when graduation was all about sitting in a stuffy auditorium while some Ben Stein clone in a robe read off a list of a few hundred (or worse, a few thousand) names? Booooooooooooring. These days, Web 2.0 has kicked it up a bit and made things more interesting. At least that's what the team over at Market Motive is telling me in regards to the upcoming graduation ceremonies for their first class of Master Level Consultants./P Pimg src="http://www.searchengineguide.com/images/marketmotive.gif" border="0" align="right" hspace="5" vspace="5"I wrote about A HREF="http://www.searchengineguide.com/jennifer-laycock/knowing-your-seo-certification-options.php"Market Motive's certification program/A last month, not long after they announced the program. This month, they're preparing to graduate their first round of students and they're putting an interesting spin on the ceremony./p POn Tuesday, January 27th at 12pm EST (9am PT), the Market Motive team will bring together eight students and eleven faculty members to have A HREF="http://www.marketmotive.com/master-certification-graduation.php"graduation ceremonies via a live webinar/A. The faculty members will pepper the students with questions over the course of the event and will then grade the students to determine whether or not they graduate./p PThe faculty is comprised of a pretty impressive list of marketers including Matt Bailey, Bryan Eisenberg, Todd Malicoat, John Marshall and Avinash Kaushik. I spoke with Michael Stebbins about the event earlier today and he said there will be a few surprise guests popping up with some questions and input as well./p PBetter yet, attendees will have the chance to get some input on their own sites and will also have a shot at winning some excellent prizes, including an impressive discount on future certification courses. /p PIf you've been thinking about going through a certification course or signing up for some online training, this will be a great chance to listen in on the faculty and to hear from some of the students. /p PA HREF="https://www2.gotomeeting.com/register/307893901"Registration is free/A, you can sign up online./p pbr /ba href="http://www.smallbusinessbrief.com"Check out our small business news site./a/b/p pa href="http://feedads.googleadservices.com/~a/NYKN6ZY6roTZrnle9pEK8l11zQ0/a"img src="http://feedads.googleadservices.com/~a/NYKN6ZY6roTZrnle9pEK8l11zQ0/i" border="0" ismap="true"/img/a/pdiv class="feedflare" a href="http://feeds2.feedburner.com/~f/searchengineguide?a=8lvEI7ik"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=41" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=cpzmelm7"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=80" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=kuQ4uVlE"img src="http://feeds2.feedburner.com/~f/searchengineguide?i=kuQ4uVlE" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=jVKDjlxz"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=133" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=KiDn4ToD"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=52" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=bt1EwkK4"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=124" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=h1SKOIfQ"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=131" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=xnxgUV90"img src="http://feeds2.feedburner.com/~f/searchengineguide?i=xnxgUV90" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=lzapuTE2"img src="http://feeds2.feedburner.com/~f/searchengineguide?i=lzapuTE2" border="0"/img/a a href="http://feeds2.feedburner.com/~f/searchengineguide?a=j0bVBVPu"img src="http://feeds2.feedburner.com/~f/searchengineguide?d=129" border="0"/img/a /divimg src="http://feeds2.feedburner.com/~r/searchengineguide/~4/pqXDBR7iZmk" height="1" width="1"/

Every night for the past couple of months, the weather person on one of my local TV news programs has been counting down the days to the nation#8217;s switch to digital television. I can almost say it in my sleep: In February 17, the old analog signals will turn off to make way for all-digital [...]br clear="both" style="clear: both;"/ br clear="both" style="clear: both;"/ a href="http://www.pheedo.com/click.phdo?s=6bbfeaa02742becf3a1f430a794bc645p=1"img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=6bbfeaa02742becf3a1f430a794bc645p=1"//a img src="http://www.pheedo.com/feeds/tracker.php?i=6bbfeaa02742becf3a1f430a794bc645" style="display: none;" border="0" height="1" width="1" alt=""/div class="feedflare" a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=cQnFkG.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=cQnFkG.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=0sRFX2.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=0sRFX2.p" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=Yv4hDB.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=Yv4hDB.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=fMgVCo.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=fMgVCo.p" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/zdnet/BTL/~4/523978862" height="1" width="1"/

This company#8217;s mission is to help its clients #8220;profit from interaction#8221; with customers. You#8217;re probably never heard of it. But at about the time the Macintosh was born, it was cited by Business Week for teaching companies how to use toll-free 800 numbers to handle customer complaints. Two years after the Mac was introduced, this [...]br clear="both" style="clear: both;"/ br clear="both" style="clear: both;"/ a href="http://www.pheedo.com/click.phdo?s=46f83a994d72944186fdcf9778e5ba19p=1"img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=46f83a994d72944186fdcf9778e5ba19p=1"//a img src="http://www.pheedo.com/feeds/tracker.php?i=46f83a994d72944186fdcf9778e5ba19" style="display: none;" border="0" height="1" width="1" alt=""/div class="feedflare" a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=eG2kB7.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=eG2kB7.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=15aeOb.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=15aeOb.p" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=VtJanM.P"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=VtJanM.P" border="0"/img/a a href="http://feeds.feedburner.com/~f/zdnet/BTL?a=oLbm79.p"img src="http://feeds.feedburner.com/~f/zdnet/BTL?i=oLbm79.p" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/zdnet/BTL/~4/523905477" height="1" width="1"/