One of the frustrating things about being an international affiliate that wants to sell into the United States using Google Adwords, is the inability to easily find out which ads are showing to US surfers. (…)
You are destined to boost your traffic, links and profit by writing great articles and posts. However, one of the most important factors that influence the success of your content, becides content quality and promotion, is the post title (headline). That’s why you need to write great headlines to motivate your readers to read, talk and link about you.
Use this ‘how to write titles’ list to build your readership:
And while you are there, thank Lyndon for this great advice!
I’d personally use these two lists with all the most powerful headling formulas. Write titles like a wizard!
A must read for anyone in writing, definitely.
and many more.
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I suspect every marketer has a continuous train of thought rolling in the direction of connecting to his audience. Almost everyone knows that you need to know your audience, its needs, interests, values and so on to connect. But is there anything else you may be leaving aside?
When you tell your potential customers to use the product they need, because it’ll make their life easier, most likely, you are describing their reality. Of course, it closely matches to yours, as you should be interested in what you are selling.
If you are lying or use less appealing reasons, the people stop believing you.
The thing is, instead of just considering the customer for the reality check, you can check everything else around you and how precisely you describe it.
Describing obvious things probably won’t get you wreaths, but stating the things that people take for granted, unexpected stuff, as well as new and, possibly, controversial, will get you noticed and appreciated.
It is more about the objective reality, than the customer’s reality. Not that you shouldn’t pay attention to the latter, of course, but the objective one includes everything. The question is, of course, to see the objective.
Allow me to demonstrate.
Instead of saying:
“In the blogosphere, only a small percentage of blog readers actually write blogs.”
you could write:
“There’s a noticeable chance that you don’t write to a blog.”
Immediately you recognize that the address of the sentence was changed: from some anonymous readers to you. While this is a great tip to use, to write personally, that copywriters have known for a while, it closely ties to the reader’s and the overall reality.
If you simply state the obvious, which was taken for granted before, you may get a chuckle from the person you write/talk to, but that’s better than a blank stare or “Yeah, I know, go on”.
This isn’t limited to just copywriting, but marketing. You can honestly say:
As the people will immediately recognize a connection to their lives with the message (any message), they’ll connect to the product, company, blog, you name it.
Right now, I can’t give many exact examples, because I’ve just had this idea and wanted to share it with you. But when you notice a chance to describe something more precisely, most likely, you’ll connect better with your readers.
Stuff to read:
Reality TV is the new Dot Com
Shark Attack!
Yes, I like Seth, but who doesn’t.
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While patiently waiting for a useful post (thanks!), why don’t you take part in a poll?
If you are a new visitor/reader, you can answer the question:
“Why wouldn’t you link to Improve the Web?”
instead of the one posed in the poll title.
Thank you.