On the surface it makes sense that blogging more frequently brings more traffic, and more traffic means making more money blogging, right? That is, after all, what the big guys like Darren Rouse seem to think when they write that infrequent blog updates ruin Adsense earnings.
Until this past week, I’d bought that hook, line […]
Cisco, Dell and others have seen lumpy customer demand, but the folks that are producing those volatile sales patterns–CIOs–are moderately optimistic and expect solid technology spending in 2008, according to a survey by UBS.
In its survey, UBS noted that:
Our CIO survey–completed in February–points toward surprisingly solid IT spending growth in ‘08. While we remain cautious […]
And once again we come to a post on co-author Don Tapscott’s Wikinomics: How Mass Collaboration Changes Everything. This Wikinomics series has just two posts to go; savor it while you can.
Don Tapscott’s thesis in this chapter is that we’re in an era of what I choose to call “mass platforms”–where a platform is defined […]
Software as a service is about to approach a crossroads in a few years and at issue is whether it becomes a dominant business model or a feature that becomes just another way for a vendor to deliver an application.
To Salesforce.com and NetSuite SaaS is clearly the dominant business model–or at least will be in […]
Notable headlines:
Larry Dignan: Dell: Still a work in progress; Sees conservative IT spending
Heather Clancy: Dell intensifies its green strategy with a pledge … and “greener” Windows Server 2008 offering
David Morgenstern: Living a bare drive lifestyle
Jason O’Grady: Nicewear: SmartSleep
Phil Wainewright: Has Microsoft solved the ad spend conundrum?
Adrian Kingsley-Hughes: “Vista Capable” logo - what went wrong? […]
Happy Friday once again! Here’s another collection of some fantastic articles that’ll hopefully help you increase your knowledge - it’s a pretty large collection this week, thanks to lots of good quality content. Keep it up, you guys!
21 Ways Your Audience Affects Your Design at Vandelay Design.
How to Have an Influence on Your Niche at […]SHARETHIS.addEntry({ title: “The Best of the Blogosphere: February 29, 2008″, url: “http://superbloggingtips.com/2008/02/the-best-of-the-blogosphere-february-29-2008/” });
Life is just so tightly scripted for the technology bigwigs. Google CEO Eric Schmidt sat down with News.com and wouldn’t stray far from the Google Health script. Granted, Schmidt was talking at the HIMSS health conference, but give us a little something.
Sure, Schmidt’s Google Health thing is interesting, but not THAT interesting.
The takeaway: CEO interviews […]
Dell’s fourth quarter results fell short of expectations Thursday and the company “will continue to incur costs as it realigns its business to improve growth and profitability.” Meanwhile, Dell said future results “could be adversely impacted by more conservative spending by its customers.”
Simply put, Dell is still a work in progress and it’s unclear when […]
If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses looking to get noticed in the local search results.
Many people are screaming that this is a “worthless” service - but I disagree. It’s not worthless, but it also isn’t close to the service a comprehensive search engine optimization company can offer. Let’s take a closer look - with the caveat that I am assuming that the service listed on the Innuity page for LeadConnect is the same service being offered through Sam’s Club (also called LeadConnect).
What They’re Offering
For $25 a month for Sam’s Club members (and $39.95 a month for non-members), you can sign up for the LeadConnect service from Innuity. You’ll get access to a dashboard that you can update with all of the necessary details about your business - name, address, phone number, types of products you offer, and so on. Once you’ve completed your dashboard, Innuity will submit your site to various local search engines such as Yahoo! Local, YellowPages, Pricegrabber, Google Local, and more. Then, if you update your dashboard at any time, Innuity will update your information at all of those local search sites, just like any search engine optimization company being paid a retainer fee might.
Innuity also claims on its website that this program includes having them submit your website to the major search engines (not to be confused with the local ones). This part is largely window dressing, as any good search engine optimization company knows. The major engines (Google, Yahoo, MSN, etc.) all find sites on their own, and “submitting” sites won’t do anything to influence rankings.
My Opinion
If you don’t have the time to do it manually and you don’t have the budget to hire a search engine optimization company, paying $25 a month for a company to handle the submission to the local search sites isn’t a terrible deal. The ongoing fee also makes sense if your business changes frequently, as again it will save you time from needing to update your listing on each local search engine each time you make a change.
The big question is what happens when you disengage from the service. Will your results remain on the local sites after you stop paying the monthly fee? Or will they be dropped the day you stop paying? In my opinion, it would be somewhat unethical for them to actively remove you from local search sites if you disengage, and I’m betting that they don’t. I tried to reach them directly to ask but was unsuccessful (well, I called twice and was put on hold for an inordinate time in each instance without ever reaching a human being - you can draw your own conclusions from that).
Why This Is Good for the SEO Industry
Having a large, recognizable chain like Sam’s Club acting as a “search engine optimization company” and offering this type of service has several benefits for the SEO industry. People in the SEO industry often forget that most people do not even know what SEO is, so this initiative is bringing awareness of the industry as a whole, even if it is focused on local search.
Additionally, the Sam’s Club name gives SEO a bit of respectability. Search engine optimization has long been considered some voodoo science or, at best, a fringe discipline - but with this offering by a household name, it’s now something that the average person might want to investigate. This may help the mainstream accept the idea of hiring a search engine optimization company in general.
Why This Could Be Problematic for the SEO Industry
The problem with this offering is that it is rather limited in scope, focused only on local search initiatives for local businesses. Because it is more common for people to use the general search engines over the local search engines, this may not bring in a large volume of new business. Yet at the same time, it is advertised in such a way as to seem to the average person as full-service search engine optimization. Nothing in the description online or in any of the literature I’ve gotten my hands on indicates that Innuity is letting people know that local search is just a part of a larger, more disciplined approach that another search engine optimization company might provide.
As a result, businesses that use LeadConnect rather than a search engine optimization company may find the results are not what they were hoping for. And they then may dismiss SEO in general because they don’t understand that the LeadConnect service is limited. Local search is important, but there are many other ways to target a local market online that this service is not tapping into.
In addition, to see really great results from a local search initiative, your business must appear in the top few results in the local search engine - because those are the ones that will also appear on the main search results page. Any result beyond the top several will be more difficult for the average searcher to come by, whereas a first or second-page result on a main engine, which a full-service search engine optimization company might be able to garner, can be of great benefit to increasing exposure.
Conclusion
What Sam’s Club is offering cannot directly compete with the services provided by a search engine optimization company - and it’s not supposed to. This program is reasonable for a company with a small budget looking to boost its local exposure. Plus, it can bring the SEO concept to the masses. Unfortunately, it could also give people a false sense of what SEO is and what it can do for them. And it remains to be seen if people really want to buy an SEO package from the same vendor that sells them giant jars of mayo and bulk toilet paper.
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Sprint Nextel had a net loss of $29.5 billion, suspended its dividend and drew down its credit line for “financial flexibility.” Meanwhile, Sprint has jumped into the wireless price war fray with its own $99.99 a month all-you-can-eat wireless plan. Sprint’s woes wouldn’t be a big deal if the company wasn’t a key cog in […]