Google showed off Android, its mobile operating system in development, and it’s impressive how far it has come.
There’s still a lot more work ahead, but for now the eye candy isn’t half bad. Here’s a look at a few screenshots culled from a presentation at the Google I/O conference (see Ed Burnette’s recap).
As for those […]
by Sage Lewis
C-Level people are spending more time on line. Historically consumers of traditional media, C-Level people are now incorporating online media into their daily routine. Comscore data is out and it shows Google going up, up, up and Yahoo going down, down, down. No surprise there. Microsoft is now less than 10% share of the US market. New York Times reports online search ads are faring better than expensive display ads. Search ads are considered cheap and effective. Microsoft is now willing to pay you for searching with their Cashback from Live search. Google Sites now available to everyone.
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There may come a day when we’re buying a tube of ink gel for our printers.
Xerox on Thursday said it is previewing what it calls a “cured gel ink technology” that prints on plastic and foil. Xerox’s plan is to take digital printers to the packaging market initially.
For now, this ink gel is restricted to […]
Akamai on Thursday released its first State of the Internet report and found attack traffic–viruses, worms, bots and such–derived from 125 countries with 30 percent of that traffic coming from the United States and China. Some of these attacks, which occurred in the first quarter, were from worms like Blaster back in 2003.
Of that attack […]
Akamai on Thursday released its first State of the Internet report and found attack traffic–viruses, worms, bots and such–derived from 125 countries with 30 percent of that traffic coming from the United States and China. Some of these attacks, which occurred in the first quarter, were from worms like Blaster back in 2003.
Of that attack […]
The iPhone ante is being raised by the minute for Apple. The question now shifts from whether Apple will ship 10 million iPhones by the end of 2008 to by how much it’ll blow away its own target.
To wit:
Piper Jaffray analyst Gene Munster, one of the more bullish iPhone fans out there, is predicting 12.9 […]
Notable headlines:
Ryan Naraine: Mac OS X Leopard mega-patch plugs 41 security holes
Jason O’Grady: Apple releases Mac OS 10.5.3 software update
Apple: About the Mac OS X 10.5.3 Update
Google: Mac OS X 10.5.3: sync Google Contacts
Psystar offering new chassis; automatic software updates; $299 OpenLite
Jerry Yang: The Web’s most overanalyzed exec. Techmeme.
Barrons Eric Savitz: D: Zuckerberg and Sandberg […]
Yahoo CEO Jerry Yang has a lot to worry about these days. Activist shareholder Carl Icahn wants to toss his board. Microsoft is playing hard ball. Large investors are angry. Google is the Web darling. What’s next? The body language police.
Yang and Yahoo president Sue Decker took the stage at the D6 conference (Techmeme) and […]
by Mack Collier
Don’t you? Have you ever heard a client say they wanted a viral video? Have you ever told someone to make you a viral video?
There’s just one problem; you can’t make a viral video.
I was reminded of this earlier this week in this post from Tim Jackson. Tim explains how to create a video that has a good chance of going viral:
you have to know your audience and what they like or find entertaining/ interesting. Sounds familiar doesn’t it? It’s the same stuff we’ve all been preaching about blogging over the years. Easier said than done, I know. BUT… learning about your audience is very easy if you just participate in their worlds and simply… get this… ask some questions or answer a few from other folks. That’s it. It’s as “easy” as that.
This is a big reason why many videos never go viral. They aren’t created with the viewer’s interests in mind. Many companies and businesses want their marketing message to go viral.
Good luck with that one.
The videos that have the best chance to go viral are the ones that contain content that we can quickly and easily find value in. It could be something funny, or sad, or informative, or gut-wrenching. But the content and message strikes a cord with us, and that’s why we share it.
In the comments section of that post, I mentioned Dove’s Evolution video that’s one of the best examples of a company-created video going viral in recent memory.
Notice that Dove didn’t use the video to promote itself, but rather a message. Also notice that the video is approaching 7 million views.
Many companies just love the idea of a viral video, because they see it as a way for their marketing message to quickly and easily be spread over the internet. But the problem is, people usually don’t get too terribly excited about marketing messages, and the last thing they want to do is push marketing messages onto their friends.
So there’s two takeaways here:
1 - You can’t create a ‘viral’ video. A video goes viral IF it resonates with enough people.
2 - Videos that go viral do so because they contain content that people want to share with others. It can be a funny video, it can be an eye-opening video like Dove’s evolution, but the odds are it’s not going to be a commercial for your business.
But perhaps the biggest key to remember when creating a video that you hope will go viral is, know the ‘rules of the road’. Make the video with your audience in mind and understand what they are looking for. While you may not be able to directly promote yourself, if you’re smart, you can create a video that goes viral with a message that resonates with your audience, and also promotes you in the process.
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Mozilla on Wednesday said that it is aiming to set a Guinness World Record for software downloads in 24 hours with Firefox 3. The date for this download extravaganza is sometime this month.
In a somewhat corny approach, Mozilla is urging its users to joint regional download fests, pledging to get Firefox 3 and spreading the […]