Social Web Tips

Guest post: In the midst of staggering business and economic turmoil, you need all the tools at your disposal to help shore up your career prospects. See why TechRepublic#8217;s Erik Eckel believes IT certification will become increasingly important for IT pros and the organizations that rely on them. You can find more posts like this […]br clear=”both” style=”clear: both;”/
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pby Paul Jahn/p
So, Twitter happens to be huge right now. There are a ton of articles,
Blog posts, and even PDF books on how to use it correctly for different
industries. I don’t think there’s one definitive answer on how to use
Twitter, although I can safely say it’s important to inot/i forget about
other social media options. The whole mix is what can build consumer
relationships.br /br /Around nine months ago, I started a Blog project at work that had me looking for different office supply manufacturers who utilize social media options such as Blogs, Flickr, Facebook, YouTube, and Twitter.br /br /I wound up finding Kodak. Only a small part of their product lines involve office supplies, and that’s fine. I even wound up buying a Kodak camera because of it (more on that below).br /br /They do have a few Twitter accounts, including one for Kodak’s Chief Blogger, Jenny Cisney at a href=”http://twitter.com/kodakCB”http://twitter.com/kodakCB/a. This is great, but they also utilize other forms of social media. They have their own a href=”http://www.youtube.com/user/KodakTube”YouTube channel/a which they consistently keep up to date. Their public a href=”http://www.facebook.com/pages/Kodak/20385151754″Facebook page/a is equally as active. Since Kodak sells cameras, it also makes sense that they would have a a href=”http://www.flickr.com/photos/kodakpix”Flickr photostream/a.br /br /Jenny also runs a Kodak blog and I was in awe of a panoramic shot from a post a href=”http://jennycisney.1000words.kodak.com/default.asp?item=2248368″at the Beijing Olympics/a. I commented, and she commented back mentioning that their M1063 has panoramic options. I thought that was cool and connected with her on Twitter and Flickr. Add their YouTube channel and Facebook page and these social media avenues combined helped me purchase the Kodak M1063. Other manufacturers had what I was looking for too, but the interactivity from Kodak gave me personal trust.br /br /I’m only one person and the camera only cost $150, but it’s money I probably would have otherwise spent with either Nikon or Canon. It turns out that the purchased camera works great for my needs.br /br /From a consumer point of view, this is a great example on how to utilize many social media opportunities. For SEO, all of the above social media options are crawled by Google. A lot of search engine real estate can be achieved here.br /br /As a consumer, have you made buying decisions based on social media? We’d love to hear your story!br /
pbr /ba href=”http://www.smallbusinessbrief.com”Check out our small business news site./a/b/pdiv class=”feedflare”
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Owners of Microsoft#8217;s 30GB Zune player will be counting down to midnight tonight - not to ring in a new year but to see if their Zunes will miraculously start working again. Apparently, some sort of glitch prompted the internal clocks in the 30GB (only) Zunes to freak out and lock up the machine because […]br clear=”both” style=”clear: both;”/
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It was like picking through piles of hay for just a few needles.
With the major indices down 35% or more for the year, Between The Lines this afternoon hunted for tech stocks that actually went up in 2008.
Only found were 16. No big names. But, hey, there is #8230; Transmeta, the company that was to […]br clear=”both” style=”clear: both;”/
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I think we could all agree that 2008 was one of those years that#8230; well, let#8217;s just say there are plenty of us who are ready to put this year in the history books. But wait just one second - literally, one more second. Every few years or so, the keepers of the world#8217;s clocks […]br clear=”both” style=”clear: both;”/
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The content push from television to Internet could get a boost tonight if Viacom follows through with a threat to pull Nickelodeon, MTV, Comedy Central and others from the Time Warner Cable lineup at Midnight. It#8217;s coming down to an 11th hour game of chicken but Viacom has shown in the past that it doesn#8217;t […]br clear=”both” style=”clear: both;”/
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It’s going to be a pivotal year in the global IT and BPO services business as companies seek to get more for less with their budgets. How will this impact the world of global services delivery and outsourcing?br clear=”both” style=”clear: both;”/
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Dell ended 2008 with a management shakeup.
The company said Wednesday that it has realigned its business to focus on four global groups: Large enterprise, public, small and medium sized business and consumer, which is already set up as a global unit.
Here#8217;s a look at the shakeup (statement, Techmeme):

Mike Cannon, president of Dell#8217;s global operations will […]br clear=”both” style=”clear: both;”/
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I’m usually not into writing best-of posts, but it’s hard not to get wrapped up in self-reflection and resolutions this time of year. It is the last day of 2008 after all, and seeing as how one of my 2009 resolutions is to bring this blog back to life with more frequent posts, I thought […]

On January 5th it’s business as usual, companies will be selling and delivering their services, looking for new avenues that will provide them with competitive bite, operational excellence and new ways of surviving in a tough business environment. We are part of that.br clear=”both” style=”clear: both;”/
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